HI!

Bent Hertema

My name is Bent Hertema. I am 29 years old, grew up in Bad Zwischenahn, and am passionate about everything related to marketing and the web. Marketing and web design are more than just work for me – they are my passion. My heart beats for good design and websites, my ideas are shaped by a love for detail, and my mind ensures that creative concepts turn into tangible successes.

Additionally, I have a strong interest in crypto and Web3 technologies.

This is what i have to offer

Design & Web Design: Creative design of websites and visual concepts
Web Experience: Expertise in WordPress, Onepage.io, Perspective, and Shopify
SEO: Search engine optimization for better visibility
Paid Ads: Effective deployment and management of online advertising
Social Media: Development and implementation of social media strategies
Design of Various Online and Print Media: Using common tools like Canva and the Adobe Creative Suite
Project Planning: Structured execution of ideas and projects
Attention to Detail: A keen eye for good design
Technical Know-how and Strategic Thinking
Passion for Turning Visions into Reality

The Heart

It represents the passion I put into every task. Whether it’s designing a website, developing a campaign, or optimizing a digital strategy – I love executing ideas with sensitivity and precision.

The Mind

It is the engine behind my work and concepts. With a clear approach and strategic thinking, I find the best solutions to make brands visible and successful.

Web Example

Hyundai

For the „Hyundai Project,“ I developed a modern and appealing website that gives the brand’s car dealerships across Germany a fresh and contemporary look. As part of the project, I photographed around 30 dealerships nationwide and professionally edited the images to showcase them digitally in the best possible way. The result is a visual presentation that emphasizes Hyundai’s brand values and puts the dealerships in the best light.

Social Media & Web Example

Ludwig Freytag

For the Ludwig Freytag corporate group project, the focus was on creating a strong and unified digital presence to specifically boost recruitment for all 17 individual companies in the group.

My responsibilities included the complete management of the social media channels, including the creation of all photo, video, and text content. With a strategic approach, targeted paid ads campaigns were developed that effectively support the application process and increase the corporate group’s visibility as an attractive employer.

A key milestone of the project was the development of a careers page that provides potential applicants with a clear and engaging overview of the diverse opportunities within the corporate group. By combining creativity, strategy, and targeted content, a strong employer branding platform was created that positions Ludwig Freytag as an innovative and modern employer.

Social Media Example

Globetrotter

For the „Globetrotter“ project, the focus was on building a successful presence on TikTok. As one of the largest European outdoor retailers, Globetrotter aimed to specifically target younger audiences while also promoting the recruitment of new talent.

I was responsible for the complete management of the TikTok channel—from editorial planning to conceptualization and the execution of creative video ideas. Through strategic content marketing, high-quality video and photo shoots, as well as tailored campaigns, impressive growth was achieved within five months: from 0 to 11,400 followers.

A special highlight of the project was a workshop in the Alps that I conceptualized and organized, in which Globetrotter trainees were actively involved in content creation. The combination of strategy, creativity, and targeted audience engagement has turned the TikTok channel into a successful tool for brand engagement and employer branding.

Resume

Education:
2013 – 2016
Completed studies in Business and Computer Science at a University of Applied Sciences

Training & Work Experience:

2016 – 2019
Training as a Media Designer (Digital and Print) – Web Specialization
Mangoblau GmbH, Oldenburg

2019 – March 2022
Photographer & Video Department Head | Web Programming
Mangoblau GmbH, Oldenburg

April 2022 – January 2023
Social Media Management & Content Producer for Globetrotter Ausrüstung
RDRGZ Corporate Solutions, Hamburg

January 2023 – June 2023
Content Producer and Social Media Manager for Holzland Vogt, Oldenburg

June 2023 – April 2024
Marketing and Social Media for the entire Ludwig Freytag corporate group

April 2024 – Present
Press and Public Relations Officer – Park der Gärten gGmbH

Setting up social media platforms (Facebook, Instagram, LinkedIn)
Running online advertising campaigns for recruitment
Creating content (photo & video)
Developing the new website and managing SEO
Coordinating with the press and television

That's all about me!

For now, that’s it from my side – now I’m excited to hear from you! I would be absolutely thrilled to meet you in person and show you how I can enrich your team with my ideas and passion.